The Work ::: SOCIAL MEDIA
Stranger Things S2
Strongly appealing to the memorabilia of the '80s in which the show takes place, we searched for localized cultural references from the decade, like the iconic Colombian TV spot for ‘Gudis’, and mimicked it alluding to the show’s plot.
Objective
Activate the Colombian audience around the premiere of ST S2 creating viral executions for social media.
WHAT I DID
+ Ideation
+ Original Concept
RESULTS
3'937,508 views
The activation quickly went viral
earning a good deal of local free press and increasing the show’s word of mouth among Colombians.
SHARING CREDIT
Nobox, Creative and PM teams.
Production: Neko Studio.
