The Work:::B2B
Bigger Wow Bigger Brands
As regular clients get more familiarized with your product it gets harder to find different ways to excite them. During my time as Marketing Manager at Fox Networks, we used powerful storytelling to ‘tell a bigger story’ every single time.
Objective
Stand out from competitors showcasing Fox Media’s portfolio, keeping the ‘wow’ factor at core, and avoiding predictable and repetitive messaging.
WHAT I DID
+ Ideation
+ Research
+ Briefing
+ Creative Writing
+ Pre-production
RESULTS
Average ad sales increase of 10%
(2017-2019) despite a PayTV market decline of -8% in the Latam region.
SHARING CREDIT
Fox Media, CP Marketing Team
Production: 3 Sargentos
