I'm deeply passionate about planning, developing, and managing complex content projects that can create value both for brands and audiences.
I see Creativity as my thought process, Project Management as my framework, and Marketing as my playfield.
A former graphic designer, I'm a woman who has worn many hats around the creative practice. From photography to web design, from content to production, I’ve discovered it is not the format I love but rather telling the story. I see the big picture aaaand the small one too. I'm a doer and like keeping the ball rolling.
Born and raised in Bogota –now living in Miami– en español or in English, I navigate through chaos and sail teams back to shore. I’m a cinema fanatic and museum geek, who sees her life as a 90’s music video, everyday slow-motioning to the beats of a different song.
I love the power of good content, the sweetness of good ideas, and the pleasure of good results.